News & insights

Stories from the studio, practical guides and our thinking on design, technology and craft.

14 October 2026Design

Attention is the scarcest resource your users have. Here is how we design interfaces that respect it, and why calm products convert better.

Elena Vos

30 September 2026TechnologyGuides
Headless CMS without the headache
Structured content gives teams superpowers, but only if editors can actually use it. Our playbook for headless projects that editors love.
Marcus Lindqvist
12 September 2026CompanyDesign
Introducing Polaris, our first desk lamp
Two years, forty prototypes and one obsession with even light. The story behind the lamp that started our product line.
Elena Vos
27 August 2026TechnologyGuides
Core Web Vitals in practice: a field guide
LCP, INP and CLS explained without jargon, plus the fixes that moved the needle most on our recent projects.
Marcus Lindqvist
5 August 2026Company
Northstar opens a studio in Lisbon
Our team is growing, and so is our footprint. Meet the new Lisbon studio and the people who will work there.
Priya Raman
16 July 2026DesignTechnology
Design tokens that scale across brands
How a three-tier token architecture let one client run five brands from a single component library.
Elena Vos
24 June 2026Guides
Writing for the web in 2026
People scan before they read. Practical techniques for content that is easy to scan, easy to trust and easy to act on.
Priya Raman